Help. Website Lead Capture Tools

Your website is designed to intelligently capture leads. Search forms and report request provide visitors valuable information in exchange for their email address. Multiple lead capture forms on your website are intended to entice visitors and capture visitor information. All captured visitors are automatically added to your Contact List in the Client Relationship Management (CRM). You can view the captured visitors within the "CRM" tool (Client Relationship Management) or on the "Website Statistics" tool.

Some of these forms are listed below:

Lead Auto Capture (with auto respondent)
MLS Search Request Form (with email authentication)
IDX (Instant MLS Search Request form)
Comparative Market Evaluation Form (CMA)
Report Library for Sellers
Report Library for Buyers
Free Reports Request Form
Home Care Center Request Form
Virtual Tour

In addition to the standard forms, you can create custom pages on your website with the goal capturing visitor information in exchange for relevant content and reports.

Lead Auto Capture
The lead auto capture window appears when a new visitor comes to your website. It prompts website visitors to click OK, in order to receive monthly market updates or other promotions. Captured visitors are automatically added to you CRM and receive a welcome message introducing the different features on your website. You can customize the text on the lead capture window to display free offers or promotions. Then you can customize the welcome message to offer promotions, free reports or e-coupons.

MLS Search Request Form
Visitors to your website can search properties using the "Find a Home" button on the left panel. The search request form captures the email address of the client. The email address is verified by the system before the client can view the search results. The search form also enables you to determine which location and price range the new visitor is searching in.

IDX - Instant MLS Search Request Form
Visitors to your website can instantly search properties using the IDX (Internet Data Exchange) program. PropertyMinder extends the IDX feature to help agents capture leads and offer buyers a way to save searches and receive periodic updates on new listings. When the search results are displayed, the visitors can choose to save the search results or receive free home updates by email. The visitor's email address is then authenticated by the system. The search form also enables you to determine which location and price range the new visitor is searching in.

Comparative Market Analysis Form
The "Home Evaluation" button on the left panel of the website allows visitors to request a CMA (comparative market analysis). The home evaluation request form captures the visitor's email and it also asks the visitor to choose, if they are working with a real estate agent and also the reason for requesting a market analysis.

Report Library for Sellers and Buyers
PropertyMinder Office, Platinum and Silver package websites contain a "FOR SELLERS" and a "FOR BUYERS" button. These buttons link to a page with different content rich reports for buyers and sellers. After viewing a brief introduction about the report, clients can request the report by submitting their email address. This is an effective way to capture new leads on your website by providing relevant checklists and reports for buyers and sellers.

Free Reports Request Form
The "Free Reports" Request page allows visitors to request basic reports like homebuyer tips, marketing checklist for sellers etc. The reports are automatically emailed to the visitor and the email address submitted by the visitor is added to your contact list.

Home Care Center Request Form
The "Home Care Center" form allows visitors to request a list of home contractors in a specific category. The visitor submits their email and automatically receives a referral list of contractors that you have added to the specific category in the Home Care Center tool on your Toolkit.

Virtual Tour

All virtual tours created with PropertyMinder, include the "FIND OUT MORE" lead capture form. Any contact information entered to request more information on the Virtual Tours is captured and automatically added to your contact list (CRM).

Your Own Custom Lead Form

You may create your own forms to capture your website visitor's information. Some examples include: registering for an event that you are holding, compiling an email database for your monthly eNewsletter, CMA, sending a free report on current market trends and more.

Any contact information entered is captured and automatically added to your contact list (CRM).

Checking Captured Visitors Information

You may find the details of your newly captured visitor by logging into your Toolkit and clicking on Client Relationship Management. The very first page is your Captured Visitors page. Click on the person's name to find very detailed history information: which website gave you the traffic, what was requested on your website along with the contact information

Captured Visitors Statistics
You can view the Website Statistics page to determine what interested the Captured Visitors on your website. Click the "Website Statistics" button on the left panel of your Toolkit.

Locating and Monitoring Captured Visitors
All captured visitors are automatically added to your Contact List in the Client Relationship Management (CRM). You can view the details of each captured visitor by clicking on the name of that captured visitor.

TOP